I often find that in situations where someone does something extremely harmful with the explicit purpose of generating publicity, the appropriate response is to NOT award publicity.
Terrorism is actually one such thing. Good thing that the post-911 age of "terrorism" as justification for everything is mostly over.
He should comp the passengers and airline for the damages he caused them and they should all share in any material gain he gets out of this stunt that they suffered for.
He raised awareness, though. That's better than all the governments and news media organizations of the world ignoring it. If he should comp people for his actions, what about them?
This is typically an incident where it is useful to apply Hanlon's razor [1] in order to understand this person's motivations: "Never attribute to malice that which can be explained bu stupidity"