Regarding 2) I wondered: was this the "new heroku." Or, better than zeit? Or better than docker?
I still don't know.
After installing it, I went to the marketplace and looked at the set of apps. Looks like there is button to quickly install piwik (alternative to Google Analytics). It worked really well. There is a spreadsheet app. A git server.
But, I can do basically the same thing by going to the marketplace in Google Cloud Compute and choosing GitLab, or Wordpress, or whatever.
Sandstorm looks ugly. I know that does not mean it is better or worse, but GCE certainly looks more professional when I install one of their marketplace apps.
So, what am I missing about Sandstorm? If I choose apps like GitLab or Wordpress where there is a documented and easy way to migrate my data so that I can easily move off GCE and over to another provider. Then I feel that my lock-in risk is mitigated, but is there something else that Sandstorm gives me here that I'm missing?