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Everyone on their phone, that is, because unless you use PiHole I don't know if it's possible to block it on mobile.

Firefox on Android with uBlock seems to do the job for me. I just had to disable the YouTube app so that videos play in the browser.

Or, you know, pay for YouTube Red

This is HN. Blocking ads scot-free is the moral thing to do for a a fairly large amt of commenters.