Google discloses YouTube ad revenues of $15.15B | Hacker News Reader

Google discloses YouTube ad revenues of $15.15B

cnbc.com

32 pointsmanigandham5 comments

For those expecting bigger numbers, keep in mind, total TV ad revenue in 2018 was around $70B.

We're so used to seeing obscene numbers that $15B may appear small, but it's a huge chunk of the overall ad spend which is $150 billion per year in total.

    overall ad spend which is $150
    billion per year

According to statistica it is $560B:

https://www.statista.com/statistics/236943/global-advertisin...

Then YouTube would be about 3% of it.

Ah, I was only looking at the U.S. market.

The latest figure is $650 billion. Google has 25% of that huge pie. Rather frightening.

https://www.marketingdive.com/news/ad-spending-growth-will-a...

There is an interesting possibility that I haven't really seen written about with all of this consolidation and projections that companies will grow larger and larger as technology moves economies toward a winner-take-all model; And that is that when there is little competition in many sectors, there will be little incentive to spend on advertising.

I don't know what their ad spend is, but If AWS was the only player left, they sure wouldn't need to spend anything on advertising.

It is huge, fyi Netflix has 20B in revenue.

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