It probably depends on what kind of person you are to be honest. I'm a data scientist so naturally I quite like the measurement aspect of it all, it's very rewarding to see improvement in key metrics that correlate with my overall well-being like sleep, heart rate, running distance and so on as I change my workout routine.
Combined with calorie tracking I've found it's helped with weight loss as I can measure my calories burnt versus consumed more accurately. Before this I had a habit of starting dieting and working out more which lead to me drastically undereating and feeling awful after a week, then I'd default back to my older patterns. Now I am achieving more sustainable weight loss.
My watch has a GPS also for tracking runs or cycling which I've found really useful also, it's much more reliable than a phone.