These are both very different roles, so I'd take a step back and think about three things:

1. What excites you (Desire)

2. What you're good at (Talent)

3. What roles are available (Opportunity)

The right approach is target two out of the three, and if your goal is to climb the career ladder to a VP, it's best to focus on #2 and #3.

But you may find that once you are on this path (or even achieve it), your lack of desire can be a pretty limiting factor. So for many people, they are happiest if they focus on #1 and #3. It will be a longer, harder road before you achieve what most people would call a successful career. But you may end up more satisfied in the long run.