I've looked into this before, and even though people do care, there's 3 big challenges to recycling and reuse in at least the US and Canada:
Money, Convenience, and Jurisdiction.
Money: The companies producing and "handing-off" much of the waste are unmotivated to make items reusable because the economies of scale already exist today for production, shipping, and distribution of single-use materials, and as long as the disposal side is not their problem, then they just wipe their hands and say "Well, that's for someone else to handle."
Convenience: Consumers that end up with the materials now bear the burden of recycling/reusing them. Unless it is engrained behavior (e.g. like in Japan), then that usually means more work for the end-user to figure out what to do with the waste - and also do it correctly. It turns out people that want to do the right thing even have a hard time doing it the right way. There's actually a tendency to 'over-recycle' to the point it becomes a detriment through cross-contamination and increased sorting time.
Jurisdiction: It's hard to implement and scale widespread programs when laws and regulations vary across local, county, state, and national levels. Without consensus even among neighboring counties, the costs and incentives to setup and run programs makes it almost impractical or negatively profitable without government support. With China and other SE Asian countries now refusing to take US/Canadian waste, a lot of localities have axed their recycling programs completely or are in a state of flux not knowing what to do with their waste.
Overall, a few takeaways are:
- Governments need to do their part in setting up proper regulations or tax incentives for recycling/reuse to disincentivize single-use materials. Progress is so slow right now, and there's a long way to do when also competing against corporate lobbying.
- Current recycling programs often don't inform, support, or incentivize positive behavior as much as it should.
- Eco-materials that are reusable are becoming more introduced at some higher-end places, but they really need to be cost-effective through some means in order to get greater adoption.
Anyways, just my $.02 on the matter.