...and if Firefox weren't open source. Why look at disassembled asm when you can download the C/C++ code?
A good counter example is the assembly of old nes games. I have read through some of them and you can even find nice commented versions of the main games source like mario, mario3, super mario etc. Reading the source is really eye opening. Some features in the game are very hard coded and fundamental to the code base changing it would be extremely hard. Other times you find fantastically elegant code. If anyone is interested in a treat go read the level loading asm for smb1.
Since you're not just using raw chemicals to produce the final product reproducing it is very expensive if this is the way that you're going about it.
Of course the proportions and mixing might be secret - but really it's coke's brand and ubiquity that is their 'secret'.
Good luck with trying to sell and distribute at competing prices with The Coca Cola company (http://en.wikipedia.org/wiki/The_Coca_Cola_Company#Lobbying)