All I can say to this is, you must not know what an HF radio is. Perhaps you're confusing them with VHF radios?
https://www.universal-radio.com/used/sold050.html
Those are all HF radios, and not particularly obscure or sophisticated ones.
In addition to frequency, there is the issue of modulation, power, and tuning of the antenna. You can certainly have someone that knows what they're doing setup a station, and make it fairly turnkey (similar to how HF communications on an aircraft work), even then it can be more than just frequency. Also, if you're at the level of punching in frequencies on an HF radio, you have to contend with propagation.
In all but the most restricted HF radios, the interface can be intimidating to those without training. Maybe you have to accept that not everyone is as smart in gadgets as you are.. but many reasonably intelligent people will see a rig and their eyes will glaze over.