Their goal needs to be performance parity or dominance, and then perhaps offer a slight discount. That's how they're succeeding with Zen on CPUs. Offering the kind of steep discount you write about is just bad business.
It looks like the 10980XE is the best answer. But in fairness, I believe it and its pricing was exactly an answer to Ryzen 9.
They necessarily have to sell at a huge discount or datacenter providers won’t even pick up the phone when they call.
It seems to be AMD is on its way to have specialise Architecture for each segment. Navi and Navi Refresh and Gaming GPU without Ray Tracing, so basically low end to middle segment. Navi 2 support Ray Tracing and aiming at higher quality possible.
Arcturus; the uArch name for Vega successor ( also known as Vega 30 ), was suppose to be double the size of VEAG VII, with all the power optimisation they learned from Zen 2. ( As in the current variant shown in Ryzen Mobile ). It seems AMD want to separate the GPGPU market from the rest. Which makes sense because 90% of the gamers dont do anything GPGPU based.
The consumer/gaming market is nothing compared to the GPGPU market today.
Unless AMD can provide a toolchain which takes cuda code and generates whatever it takes to run it with performance parity to Nvidia cards, it'll never take off.
ROCm is a decade too late to simply coexist with cuda and battle for market/mind share. Unless they can offer a massive perf/cost advantage, there is no incentive for anyone to invest in porting their code.
They have this. It's called HIP.
"HIP is designed to ease the porting of existing CUDA code into the HIP environment."
Not even close an drop-in swappable alternative.
Khronos did a big mistake to keep pushing C as the only compute language for so long, and it remains to be seen how much adoption SPIR-V is able to actually take from PTX.
So unless HIP actually matches PTX, it is a non-starter.
I guess I'm staying with NVIDIA with developer laptops for a long time, and maybe using AMD for ultrabook.
So if HIP will only work with LLVM, that is also a non-starter.
https://github.com/nixos-rocm/nixos-rocm
The last time we purchased GPUs, we bought two Radeon VIIs besides RTX 5000s. For training transformers in Tensorflow and PyTorch, they were a steal, because the training is only marginally slower than the RTXes at a fraction of the price.
For LSTMs, we have found performance regressions compared to NVIDIA, but it's largely because it was hard to hit the optimized MIOpen code paths.
Even at the peak of Bitcoin mining, Gaming GPU is still by far the largest source of revenue for GPU market.
We're in the age of serverside GPGPU on the cloud.
"Looking at the GPU segment, the revenues have almost doubled over the past two years. This can primarily be attributed to Nvidia’s foray into data centers, expanding in both High Performance Computing and the cloud. The data center revenues were up a solid 133% in 2017, led by continued growth in its CUDA platform, and increased acceptance of its Volta architecture. "
https://www.forbes.com/sites/greatspeculations/2018/06/27/wh...
Doubling GPGPU market from 2017 -2018 doesn't mean "he consumer/gaming market is nothing compared to the GPGPU market today" And even they managed to grow in 2019 again, it is still no where near close.
Nvidia's revenue has been consistent over the years that their Gaming revenue is still the most important source of income and over 50% [1] of their revenue source.
[1] https://www.anandtech.com/show/15111/nvidia-announces-q3-fy-...