Being financially conservative is different from making adoption of new technology difficult. Today, Paypal doesn't work in India, the payment gateways are in a horrible mess and the one-time-password rule has given mobile commerce a huge setback. I believe the problem lies in not going into the details of implementation. There is a fine balance between security and usability which has to be maintained. As someone who is looking to start a web startup in India, I am disappointed by how consumer concerns are being ignored and online commerce is becoming more and more difficult here.