They really get UX. It's hard to explain how fluid and useful their product is until you try it. Nothing else I've experienced comes close for:
- quickly and meaningfully getting ideas on a screen
- freely organizing information in nonlinear space
- understanding where other viewers attention is at, and marshalling it to where it needs to be, in a group setting.
I use it both for personal brainstorming and in meetings, and it's great.
One wish -- if anyone from Mural is reading this -- would be better export tools. The current situation where I ask for an export, I get an email with a link later (which expires!), etc, is super silly. I'd much rather you make my browser hang for a few seconds, honestly -- taking me out of flow is super irritating. (If this is intentional, to make exporting harder and build a walled garden -- stop it / don't bother! Your product is already good; I'm exporting PDFs to attach to emails for (vigorous handwaving) Reasons; I will tell people to come back to your product to edit and collab in the second email to them!)