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How much more marketing did you do for the 2nd and 3rd attempts vs the first?

And what did you do/do differently?

In terms of paid marketing - zero. In terms of time spent - 6 months.

I spent lot of time in building a 69k strong community over Instagram. No ads, no shoutouts from influencers, no usage of promotions from others.

Added valuable posts every day. Interacted with fans regularly. Cared for them.

In previous attempts I was in the false illusion of "make it and they will come".