This is discussed in several sources, but this is the one I had most readily available:
"In a month or two everyone outside of Spain was calling it "Spanish influenza," not because it originated there, but probably because Spain, still a nonbelligerent, had no wartime censorship to keep its health problems secret from the world. An estimated eight million Spaniards caught flu in May and June. The Spanish claimed that it had come from the battlefields of France, blown over by the strong winter winds, and that it would have been even worse but for the snowy Pyrenees."
America's Forgotten Pandemic: The Influenza of 1918 by Alfred W. Crosby
The latest edition of Ronan Farrow's Catch and Kill podcast describes how NBC agreed to censor his story on Harvey Weinstein. [https://podtail.com/podcast/the-catch-and-kill-podcast/episo...]