I am in the very fortunate position that despite living way out in the boonies, I have a proper, brick-and-mortar record store of the High Fidelity kind within an hour's travel from home. Both the guys running it have an encyclopedic knowledge of a number of genres, and there's always a few customers browsing the shelves which will merrily question you about your preferences, before veering off on a tangent, getting into a heated argument with the other patrons and the owner as to what record will be the right one for me, we'll put the winning selection on, eager, anticipating eyes on me as the first chords fill the store, awaiting my reaction...
I love that place.
Point is - while Spotify's algorithms are brilliant at determining what music I might like based on similar music I've listened to in the past, I find there's no substitute for enthusiastic, knowledgeable fans.