Actually, it's a good short term hiring strategy but a terrible long term strategy. Most of these languages remain a niche (Ruby, Scala, Clojure, etc...) and hiring more than a couple of people that know how to use them turns out to be a very, very tough challenge.
I have seen several companies try that and then revert back to Java just because they couldn't staff up to meet the demand.
Overall, color me still extremely skeptical of Paul Graham's original argument (which was that Lisp gave his company an advantage over the competition). Interestingly, ViaWeb was quickly switched back to a more mainstream language shortly after PG sold out. Deduce from that what you will.