When Facebook gets sued for all that other wrongdoing, they can pay out for it. Maybe you boost the fines by weighing the probability of getting caught. Facebook has been fined before and many other legal conflicts are ongoing, so it’s not as though they are getting a pass.

If Facebook gets a company-destroying fine for each act of wrongdoing, then it’s just a race where the first victims to prosecute get compensated. The slowpokes are screwed because the company has nothing left to pay out. This seems like a less fair system than one where fines are proportional to the value extracted or damages caused by the illegal conduct.