.bloomberg gTLD Registration Policies [pdf]

Noticed that mike.bloomberg redirects to the Bloomberg2020 campaign, and then found the registration policies on nic.bloomberg.

This is the section that outlines the acceptable use of the TLD:

The Registry is intended to function as an online platform for the BP [Bloomberg Philanthropies] and BLP [Bloomberg L.P.] brands and, as such, the registration of Domains must support the goals and missions of BP and BLP and their brands.