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Well, they should let that (units sold) number decline on the public disclosures...

Reducing investor visibility into a publicly traded company when numbers start turning negative is a huge flaming red flag.

No company announces hardware sells volumes.

Well, I think the console makers do.

"AAPL will stop reporting unit sales for iPhone, iPad, and Mac beginning the December quarter..."

How does this refute my statement? Currently no company reports sales volume.