The iPad is there for mass consumption as primarily a consumption tool (pun intended). Power users following the aptly named power law already know the tricks to use it as a production tool like split screen and multitasking etc... the masses will not invest the time to learn those tricks because they don’t need it and their willful ignorance is bliss.

The good thing that the article points out is that Apple’s historical business model (4.99 price cap) limited productivity tools by capping the prices that could be charged through the app store. Fair point there. Apple can still breathe life going forward for developers by rebooting the developer ecosystem. 10 years on the tablet has just arrived for productivity. That is still a fraction of iPad consumers. Prosumers are a minority and the only ones demanding landscape view and split screen apps.

I work for an IAM consultancy and the password manager we recommend to our clients and that I use is SAASPASS and one of the reasons is that it supports multitasking, landscape view and split screen. Split screen is great for Authenticator codes and password management. But the masses probably don’t care at all for these features. Although AutoFill has solved some of these UX issues with most apps and websites.

If anyone is interested in an iPad friendly Authenticator and Password Manager see here:

https://saaspass.com/