But... with that said, I do think there is something more insidious going on, and just because it's not a conspiracy doesn't mean it's not systematic. If you go upstream and look for the cause of the neglect and distraction, the root reason is simply that Apple's incentives don't line up with creators anymore. The majority of Apple's revenue no longer comes from this type of customer, like it once did, and in fact, per Ben Thompson article Apple has a lot to lose if a new killer app emerges, because those apps threaten Apple's control of their platform. Apple in 1996 had to listen to Adobe and Microsoft (and still has to listen to them on the Mac), but they don't on iOS, and that's because the restrictions on iOS haven't allowed a apps like Adobe's and Microsoft's to emerge. It's hard for me not to think that some of the reason so many security features get pushed through on macOS isn't because deep down there's some desire for that iOS-like control on the Mac as well. A companies incentives emerge from their cumulative decisions over time, even if it's not done consciously.