It’s a shame that this is (necessarily!) such an insular challenge. Everybody knows what chess is all about, I fear that the impact of this game will be limited to the US or the Anglosphere. Just as an example, there has been no Jeopardy on German TV since 2000, it’s not really a part of German pop culture and because of all the puns it doesn’t translate well.
(Question for native speakers: When watching the practice round [0] are you generally able to keep up and answer the questions? The speed with which the game was moving made it nearly impossible for me to follow or enjoy the game. I would like to know what the experience is like for native speakers.)
[0] http://www.youtube.com/watch?v=WFR3lOm_xhE