FWIW though - the 90% they're referring to is the delta between machining solid parts and printing them. It should be added that this is a rare use-case for 3D printing.
Usually it competes more directly with injection molding technologies that often have better material usage because there is no need for support material - which goes to waste holding up the hollow areas for the types of material-saving lattice structures they're talking about.
Sometimes you can get great savings, but 3D printing isn't a production materials panacea. Let's not even get into how to recycle composite materials (very energy intensive) and photopolymers (you can't).