The USA is slowly moving to front-loading washers. The top loaders were water hogs.
Or it could be use of liquid detergents, which seem to be more common in the US. My washing machine's manual specifically warns not to use liquid or pod detergents, and they lead to internal buildup.
Washing machines are in a weird place where they are expensive to replace, but parts and labor to fix them when they break is almost, if not more expensive.