“It’s about diversifying the community. At the moment we’re really male, geek orientated, which is great, but there are lots of editors that we don’t get who are geeks, but not tech geeks. So they may be real experts in, say, ancient Chinese poetry but if they go to try to edit Wikipedia, then they find it too intimidating and we lose them and that’s just silly."
I think this whole explosion of whatever-it-is-itis is a perfect example of that.