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uh Northface's top-of the line jackets use 'Futurelight (tm)' for their waterproof membrane.

Outdoor Research have 'AscentShell'

Black Diamond have 'BD.dry'

Marmot have 'Membrain'

I'm not sure what the condescending "uh" is about. All of the brands I listed do have websites so you can trivially confirm their premium shells use Gore-Tex. Here are the ones you tried to fact-check:

https://www.outdoorresearch.com/us/mens-hemispheres-jacket-2...

https://www.blackdiamondequipment.com/en/mens-jackets-shells...

https://www.marmot.com/mens-alpinist-jacket-30370.html

TNF still uses Gore-Tex as well, but I didn't include them in my original list - they went mass market about 20 years ago and while less experienced people still buy it based on name recognition, you'll rarely see TNF worn by unsponsored people in the backcountry.

I see plenty of people wearing North Face in the backcountry, all of whom paid for it.

My North Face gear is just as nice as my Marmot gear, both of which are slightly higher in quality than the REI-brand gear. None of them are as good as my Arcteryx jacket, but for the price of that one jacket I could buy a jacket, midlayer, base layer, rain shell, and hiking pants from any or all of the first 3 brands.

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