Why not just focus on one of these? Or even just highway driving kits first for long hauls and commuters?
This seems to be the approach geohot is trying to take with his company. Narrowing the scope down to the simple stuff and working it into serious commercial operations, then scaling it up to harder stuff.
The main thing is scope creep with the different demands of the different drivers.
But who knows maybe they have a different internal plan for initial roll out. Or a more generic use case is indeed the best approach...