It tells that these companies increase plastic production though people want this to stop.
People do not insist because this is what they always wanted but because of the advertisement manipulating them in a very subtle way and their missing consciousness about a lot of things that you do not learn at school.
They are presented with influencers, pictures etc. which make them feel useless and worthless just to present them with the new XYZ and the promise it will improve their sad life, help them to get along with their neighbors and stuff like that.
Another player in this game is the government which does not hold companies responsible for their actions and the harm they do.
You could still use the 1st iPad with a decent OS (e.g. some Linux) if you would be allowed to. Because companies need to make money they will brick it instead so you will have to buy a new one. Is this the fault of the customer? Certainly not.
This is not normal and it is not the expected behavior of a device like that from the point of view of someone who knows that on the inside it is just a computer. We (people in IT) know that and many ignore it or lie to themselves to feel better but the average consumer in the meantime believes this is the way things have to be.
In this case I would not support the hypothesis that the average consumer (or the majority) is at all able to act that rationally.
To blame the consumer completely is a carefully seeded thought but it is just not the (whole) truth. While many decisions will aggregate and contribute to change not all of them are the kind of free choice the industry wants governments and the global community to believe in to spare them with the necessary consequences (laws, control, taxes etc.).