My guess would be that the people you are trying to reach are not reading reddit nor Hacker News.

In my experience, typical business folks are too busy running their business to look beyond their everyday problems. I have lost count the number of times I have come across people using a spreadsheet program as a form of database, e.g. for keeping track of customers and email as a hierarchical filing systems, etc.

Perhaps you should read: "eMyth". The basic message is that most people are working "in" their business and not "on" their business. Which in turn means that only a tiny percentage of business owners would be even thinking about looking for some form of improvement.

Lest I sound too negative. My advice is to get up from the computer and go and talk to small business people, e.g. networking events, chambers of commerce, etc.