Slightly tangential, but I've always wondered something similar: why did we wait so long for the printing press? The technology is essentially the same as coin pressing, which has existed for much longer.
If you were wealthy, you could afford to purchase books that were the result of expensive bookmaking processes, or if you were an institution (monastery, government), you could hire people to copy texts by hand. Why bother with cumbersome new technology, when money is cheap and the means are at hand?