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From what I understand GDPR was supposed to guarantee opt-out by default and this is widely adopted. Instead of having stupid popups on every single website asking us to agree to their tracking policies, wouldn't it make more sense to enforce a law that says they should respect the setting expressed in the header and users must not be bothered?

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I think we'll probably see a wave of enforcement actions at some point that address some of this stuff.

There are still companies that hide the opt-outs in places I can't find after a lot of poking around (Oath, I'm looking at you), and a lot who will make the 'no tracking' button on their pop-up small and greyed out, and then ask you to confirm it using weird language like a link saying "Leave" that actually takes you back to what you were trying to read.

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