The Trapper Keeper (2017)
mentalfloss.com
mentalfloss.com
> Folders with vertical pockets, called PeeChees (as in, peachy keen), had been around since the 1940s and were sold on the West Coast, but they had never made the leap across the Rockies—so Crutchfield was doubtful. “I said, ‘They only sell on the West Coast, and what’s the real benefit of a vertical pocket?’”
I know a lot of products are regional, but how can these things stay confined to one side of the country for decades?
I had Trapper Keepers in elementary and junior high school. When I started high school, I switched to 3 or 4 PeeChee folders duct taped together as a makeshift binder. It was a cheap way to signal how much "I didn't care."
It was different before air travel was affordable to the masses.
It was different when long-distance phone calls between states were significant expenses, and you tried to keep call length down to a minute or two.
I just looked up the maker of the PeeChee, and it was originally a company based in Michigan. Maybe the man quoted in the article was being loose with the dividing line?
A lot of products had national distribution back then, so I'm inferring from the quoted passage that PeeChee folders were just more popular on the West Coast vs. the rest of the country. But why?
I have no idea about the veracity of the rest, but reader beware.
We’re on the cusp of Gen X and Millennial and I feel like my attitude and constitution tend to have more Gen X similarities while she tends to show more Millenial attributes (slightly). I’ve often wondered if that cultural delay affects the generation with which people on the borders identify.
What really happened was the rise of the trucking industry in the late 70s and early 80s coinciding with the rise of big-box stores like Walmart. This built all of the secondary and tertiary infrastructure -- and capacity -- to move whatever stuff you wanted wherever you wanted, pretty cheaply.
However, there's also two major East-West barriers in the U.S., the Mississippi river, which has largely been overcome but was a major geographic barrier in an earlier age, and the Rockies, which both involve a large energy cost to get over, but also have unreliable roads in certain areas during large parts of the year.
Many many large brands exist only on one side of their respective barriers or the other. Yuengling beers for example, more or less don't go any further than the Mississippi, while Dreyers ice cream more or less go no further than the Western Rockies.
I also went to school in an area and time when there was a large influx of South Korean immigrants and I remember eyeing their incredibly cool pencil cases with quite a bit of jealousy [2]. An incredible marketing opportunity that never seemed to quite make it to the U.S. market.
What kind of ubiquitous local market school supplies were popular in other places?
1 - https://www.ebay.com/itm/PAC-MAN-vintage-metal-lunchbox-/222... 2 - https://www.ebay.com/itm/Transformers-Students-Multifunction...
Several of my kindergarten classmates got them, after one of them had visited their family in Japan.
https://fontsinuse.com/typefaces/10214/motter-tektura
https://gizmodo.com/why-youve-never-heard-of-this-typeface-t...
Of course, after nearly 30 years in a closet my Trapper Keeper's plastic and rubber bits were ready to give up the ghost and it started to disintegrate after a bit of use. But I would love to get another one, just as it was.
It was ultimately a way of selling more paper. It was hugely successful and is the reason 3-hole punches and 3-ring binders exist today.
So far as customization - the thing we'd do with textbooks is cover them in paper grocery bag material so you'd have something to draw on, as well as protect the book so you wouldn't be charged when you returned it.
They were also more expensive than regular binders and the rings weren't lined up with regular folders, so being in the Trapper Keeper ecosystem was a class symbol in my school.
https://www.youtube.com/watch?v=_jSPNoA40jg
https://www.youtube.com/watch?v=J5czEGnl2Wo
https://en.wikipedia.org/wiki/Trapper_Keeper_(South_Park)
>... the Trapper Keeper binder is destined to gain sentience and hybridize into a supercomputer to conquer the world in the future, and wipe out all traces of humanity ...
The locking cover was like the belt and suspenders and served to show off the style of the owner.