It may be my lack of savvy, but I have a nagging feeling that the reason GA hasn't been picked up is that it actually isn't that great when you're out of the math theoryland. By my understanding the main "practical" branches for 3D Euclidian geometry are the "traditional" projective GA with homogeneous coordinates, which still has all the nastiness of rotation matrices etc, the "other" projective GA which was criticized here for having indeed rather bizarre basics, like a degenerate dimension (unit vector squares to zero) and points being represented as duals of planes or something, and finally there's the 5D conformal GA, which is supposed to not have all this nastiness, but it's hard to find anything resembing practical on it.
I hope my hunch is wrong. The traditional linear algebra becomes really cumbersome for many analyses and the sales pitch for GA is very alluring.
That said, I do really appreciate the "bizarro" projective GA people actually trying to make it more approachable for non-mathematicians, which seems to be a quite rare thing in maths.