I grew a product to $130,000,000. Here's what I learned

The correct link (removed the trailing l character): https://www.reemer.com/articles/lessons-learned-going-from-i...

Ooof. Added a redirect. Thanks for the catch!

The "product" didn't grow to $130M. It is a financial service, and that service processed that amount, charging some small percentage as a fee.

The product grew to $130M in what is effectively GMV.

That $130m figure is not revenue, but rather they're counting the total amount people donated using the product. A bit misleading IMO.

They don't mention what the actual revenue numbers are, but the fees are around 0.25-0.5% which is what the product pricing page says. That's $650k in revenue for $130m in donations.

Revenue is a lot higher than that. The 0.25-0.5% fee that you cite is an ANNUAL fee for donated securities under management.

Other ways to give include cash and cheque. Fees vary slightly based on a number of factors but were 5% on cash and higher for cheques (more labor intensive to process) when I left.

I would definitely change the title. It's very misleading. Charities raised 130M through this platform. The product and\or company is not earning that kind of revenue which is the way all of us read it.