"Lesson #3: Stick to keywords that you have landing pages and content for"
This sounds self-evident but we all know sales people who sell a fiction and then engineering has to scramble to (try to) turn it into reality.
This sounds self-evident but we all know sales people who sell a fiction and then engineering has to scramble to (try to) turn it into reality.
People click an ad to learn more, if they are presented with a specific use-case but land on a generic marketing page they will click the back button.