The "measurement" aspect feels especially wrong. Might as well say "this year things are very bad", or "terrible", or "very really extremely bad".
Edit: so much wrong with the clock metaphor to begin with. A clock is only supposed to move forward, so they're either using it wrong, or the concept itself is extremely biased towards OMG DOOM! If you want a less silly analogy, use a thermometer. Also it was started at 7 minutes to midnight [0], and the farthest it's ever been is 17 minutes, so the domain of the "function" is also heavily biased towards OMG DOOM!