Google researchers find serious privacy risks in Safari’s anti-tracking system
arstechnica.com
arstechnica.com
The way the anti-tracking is worked around is to... use the anti-tracking very intentionally. It's pretty clever.
Apparently Apple has addressed a number of the techniques, but I'm sure more will surface.
The incentives for the adtech industry to find workarounds is huge, and always has been, I have a feeling it'll continue to be a game of whack-a-mole.
Also, as a nerdy aside, looking at the resources on the PoC pages, this work looks to have been done in July of last year.