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> The answer is to make ads unprofitable.

AdNauseam must be pretty effective. Google not only banned it from the web store but also made it difficult for regular users to install it on Chrome.

https://adnauseam.io/free-adnauseam.html

https://github.com/dhowe/AdNauseam/wiki/Install-AdNauseam-on...

It is but mostly because it decreases the trust in the ecosystem.

This being said, the current W3C Advertising API draft proposal on serving ads is possibly inspired by it.

> W3C Advertising API

What is this?

https://github.com/w3c/web-advertising

The draft of the proposed new standard for ads on the web

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