Ever since an iOS update last year Firefox (well, the Firefox-branded Safari browser for iOS) doesn't block ads for me anymore. I really noticed that my mobile data usage spiked since then. There's all these adblocker apps in the app store, but they seem rather scummy and the few I've tried don't appear to be working with Firefox anyways.
It's ridiculous considering Apple is declaring itself the champion of privacy. I might really have to rethink if I get another iphone next time I'm buying a smart phone. Not that Android isn't equally terrible for different reasons..