The main focus is the content of the document and the other content it leads to. Not the style, the features, the tech that it uses to load the content. I compare it to books. Most books are the same, predictable. They will have text and some images on pages. When turning a page it will show another page. It wont suddenly ask you to log in or go buy another book in the middle of this one. The covers of the books are slightly different but the basic function is the same. That's it.