I feel almost same way as you do. In 2020, I have secret plans to start consulting on the side. Instead of maximizing number of billable hours by suggesting custom everything in latest JS framework, I will be suggesting the simplest possible solution be it Shopify or Wix, or static sites.

Of course, my clients goals may not align with mine. I am hoping to empower small business owners like plumbers, barbers, etc and non-profits.

If owner is too busy to talk to me then probably that business is too big for me.