Hi Evera, I’m curious about my medical privacy. How can you guarantee that through this service? Additionally, how do you plan on generating revenue? Through what kind of business model?
In terms of revenue, the thing that sets us apart from companies like 23andMe or AncestryDNA is that we actually generate money through a D2C approach instead of having to rely on contracts from big pharma. Users pay an initial sample collection fee of 299 and then a yearly banking fee of 99. Notice that this is much less than traditional cord blood banks.