The article mentions decreasing screen-time as a way to manage burnout, then plugs an app for managing your well being. Found that funny to be honest.

> A serious mental-health crisis inspired her new app, designed to help people track their mental health in the same way they might track their diet, weight or workouts, and look for correlations in data between, for example, anxiety levels and sleep, or caffeine consumption and work stress.

Yes, it appears to be that.

>or PR for this woman and some random app?

BBC News isn't what it used to be, stopped paying my license fee last year because of the decline.