I hear "This site is some means to block out beauty" -- you know, kind of like "ad blocker", only somehow for "beauty". Not sure what on earth that would mean but it does not sound like a good thing if you are trying to sell beauty products (or coupons for beauty products or whatever). I also just think "beauty" sounds vain, so for me it is offputting.

I also associate the term "bloc" with "Soviet bloc countries", which is a real negative thing historically in the US. So I wouldn't be very comfortable with joining a "bloc", even without subliminally wondering if joining this "bloc" would ensure I became uglier. (Edit: I will add that in that context, the idea of a "beauty bloc" brings to mind very unflattering cold war images of Soviet Bloc women. Not anything I would aspire to look like.)

However, my mind isn't normal. So take that opinion as a sampling of one, and no reason to think it is representative of your target market (since I don't wear any make-up ever as I am allergic to everything).

Good luck with this.