The telemetry collection in Windows 10 has been reduced a lot. And MS are transparent about it and give you lots of control and switches in Settings/group policy to turn it off, unlike everyone else.

Many other corps collect much more invasive telemetry and users have no clue - e.g Netflix is basically a data collection service with a side effect of video streaming. Same for FB, Google ads cookies etc, every retailer etc etc.

But singling out MS has always been popular.