It's getting worse too.
Back in the day, you could Google something for a manufacturer and include the name of the manufacturer like, "Pioneer 10" Subwoofer" and automatically the first result would be a like to Pioneer's subwoofer page or their main ecommerce site.
You type that into Google today? You will get 15 results for AMAZON pages with Pioneer speakers. No, I want to buy it from Pioneer, not Amazon. Oh yeah? The actual link to the actual company, who actually makes those speakers? They're on Page 2.
When you have the actual manufacturer being buried in the results, we have a major problem.