That page seems to have some user agent sniffing. If you're on windows it doesn't offer direct iso download.
Come on over to Linux everyone! We’re bound to have the year of Linux on the desktop, any decade now.
Not really. Linux/Macs get iso, which has install.wim larger than 4GB. That means, you cannot copy it to FAT-32 formatted USB and boot it; you have to burn it (or mount as virtual cd in vm).
Alternative would be using dism to split it, but for that, you need working windows machine, leading to chicken-egg problem.
The windows version, although it gets media creator, has install.esd instead of install.wim (with different compression), so it fits into FAT32-formatted filesystem.