Anecdote time. Last year I bought an Anker power brick via Amazon, using the link on Anker's own website. When it arrived, instead of Anker's normal well-designed retail packaging, the brick was simply wrapped in bubble wrap, with a printed label stating that it was "new" and thrown into its shipping box. I inquired with Anker support about this, but they could only say that all their products they send to Amazon for distribution are in retail packaging. I did confirm that the item was purchased through the AnkerDirect seller, so I can only guess that it was either a returned item or that the retail packaging had been damaged, and someone at the Amazon warehouse repackaged it and put it back in the "new" bin. I ended up returning it for a refund. My trust of Amazon as a retail platform has been steadily eroding over the past few years, and this was just another reason to shop elsewhere.