I don't know how effective they are compared to these devices, but I much prefer to keep plants with air purifying qualities. NASA did a study on a variety of air purifying plants in 1989: https://ntrs.nasa.gov/search.jsp?R=19930073077
i don't think they make much difference for air quality, but i bought some "air purifying" plants and cross-checked them against the aspca list for safety:
https://www.aspca.org/pet-care/animal-poison-control
(my cat likes to munch on my spider plants, even with cat grass available)