Without regulation, they have to defend their actions by arguing that they do is morally justified.
Offshoring personal "rights and wrongs" by scapegoating 'against' a law ("well, it isn't illegal!") Or regulation.
This also leads for obvious abuses. When there are books of "lines in the sand", hard statements and conditions, it only takes a dedicated and we'll resources group/company/individual to work around those rules, while the normal person* cannot likely do the same.
Regulations have a heavy hand in the picking and choosing of market victor.(s)
Unless google is actually spending serious money lobbying for laws that impose any restriction, this is just bland obligatory public speech, that the culture demands.
Also, I think you meant to say “spending serious money lobbying against laws...”